Their preferences, likes and dislikes which lead to the further modernization of the … In a study published in April 2011 issue of the "Journal of Consumer Research," authors Itamar Simonson of Stanford University and Aner Sela of the University of Florida, Gainesville, concluded that "heritable and other hard-wired inherent preference components play a key role in behavior and deserve much more attention in marketing and decision-making research." Consumer Behaviour A Study In Relation To Cola Drinks Thesis – 130 P. Consumer Behaviour In Mens Apparel Market An Analytical Study Of The Buying Behavior In The Men’s Apparel Segment Thesis (MBA Marketing) Consumer Behaviour Of Rural Consumers In Regard To Toiletries 79p. The motive behind this research is to explore the consumer behavioror their buying behavior while purchasing sports shoes. Change ), You are commenting using your Facebook account. In addition to AI-based individualized features on the Nike app, the Nike Fit app is dominating customer service in the footwear industry, snapping a picture of customer’s feet using their phone to get perfect shoe size for every style of Nike shoes. The project will involve background research, problem definition, development of a pragmatic approach, and development of a questionnaire for investigating a marketing research problem facing a company. ... Consumer Behaviour on purchase of NIKE shoes with comparative analysis Hitaishi Gupta. As you know, Nike is not a company that produces only shoes, but their net sales’ 54% is from Nike Footwear, sells approximately 120 million pair of shoes annually. Price The variable products pricing are from 75 to 150$ relying on the article bought. ... Consumer Behaviour on purchase of NIKE shoes with comparative analysis Hitaishi Gupta. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. Objectives of Consumer Behaviour Analysis The objectives of consumer behaviour analysis are mostly consumer researches are undertaken to find out the attitudes of the consumer about a product. Instructor’s Discussion The concepts to be reviewed are the production concept (assumes that the consumer … Bachelors of Business Studies 1. Marketing Research: Consumer Buyer Behaviour and Sports Shoe Purchases. Everyone is and athlete, as Nike argues. Consumers enjoy running in Nike Shoes, the feeling that it gives to them. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. As you know, Nike is not a company that produces only shoes, but their net sales’ 54% is from Nike Footwear, sells approximately 120 million pair of shoes annually. Market Research & Survey data on Nike Shoes and College Students. Psychology of Consumers 3. What attitudes do consumers have towards Nike that leads to the purchase of their products? ADVERTISEMENTS: A project report on consumer behaviour. The project will involve background research, problem definition, development of a pragmatic approach, and development of a questionnaire for investigating a marketing research problem facing a company. Nike Shoes is already a well-known brand through the world, with effective advertisements and word of mouth, since customers tend to share their positive views with their friends and family. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The view of digital marketing impact on consumer decision making was that off the retail organisation. Price The variable products pricing … Consumers’ formed attitudes about the brand are buying a shoe that is comfortable, makes you feel good, and also look cool in it and Nike Shoes satisfy them all. See our User Agreement and Privacy Policy. Classic. Mobile is becoming an increasingly large player in the shopping process, he adds. There are no limits; everything is possible once you wear Nike Shoes. Nike reported their sales revenues as USD 20.8 billion in 2012. This definition aims to reveal the idea that attitude contains consumer feelings and evaluations, related with a particular object. RESEARCH METHODOLOGYResearch DesignThe research design is exploratory and descriptive in nature as it … To add, it is expected that footwear market in Europe will grow in the period of five years 2012 - … To recommend strategies to Nike to increase sales. 1. This study examines Nike. Carlioz admits that Puma was… 1. Objectives of the Research Work The main objective of this research work is to analyze or look after the factors which consumers assume. Nike Shoes is already a well-known brand through the world, with effective advertisements and word of mouth, since customers tend to share their positive views with their friends and family. After buying Nike Shoes, consumers learn about the brand, and experience the quality and see themselves that they got what they expected. 1. Nike Shoes create the perception that if anybody can do it, you can also do it, so pushes customers to buy shoes and start the change. By creating a two-way conversation with consumers, Nike gains actionable insight into their needs and as the results show, they don’t just listen, they react. New product development strategy of Samsung R&D Report, The federation of lazy jobless people (FLJP), No public clipboards found for this slide. ( Log Out /  Types of Buying Behaviour 6. Demographic: primary they target buyers aged between 18-45 years old. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. Loudon and Della Bitta (1993) note that attitude is how for or against, positively or negatively, favorably or unfavorably a person regards a particular object. Change ), You are commenting using your Google account. Consumer Behaviour towards Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! 1. Each and every ad of Nike, makes you feel like you should start working out right now, pushing you to try harder.… Consumer Behaviour A Study In Relation To Cola Drinks Thesis – 130 P. Consumer Behaviour In Mens Apparel Market An Analytical Study Of The Buying Behavior In The Men’s Apparel Segment Thesis (MBA Marketing) Consumer Behaviour Of Rural Consumers In Regard To Toiletries 79p. Famous athletes from all around the world are participating in advertisements for Nike Shoes; some examples are Tiger Woods, Cristiano Ronaldo, and LeBron James. Marketing research project on nike shoes Rohit Kumar. The research study analysed the impact of digital marketing on the consumer decision making process in Nike’s customer retail operations in South Africa. Nike: Marketing … The company wants to launch this new line in the UK -- England, Scotland, Wales, and Northern Ireland. “It used to be just focus groups … In particular to determine whether having Tiger Woods endorsing Nike affected the brand image and the consumer’s perception of Nike when he had an affair and his personal life was made public in the media and did it have a knock on effect on the consumer buyer behaviour towards Nike. Nike always creates the consumer brand . What sort of marketing strategy has Nike … Consumer Behaviour on purchase of NIKE shoes with comparative analysis. Entering a Nike shop, customers see all the motivational headlines, with famous athletes or strong, healthy and good looking models, and these shape the perception of customers, they act in order to be like them. (Marketing Mix of Nike 2017) Product The prime groupings of the products proposed by Nike contain footwear, apparels, sports tools and others (Marketing Mix, 2017). You can change your ad preferences anytime. Wheel of consumer analysis: It is a model describing the key factors in understanding consumer behaviour and hence developing a marketing strategy. To recommend strategies to Nike to increase sales. Kangan Jain University Of Delhi (DU) Nike reported their sales revenues as USD 20.8 billion in 2012. Consumer Behaviour Preference While Purchasing Mid Size Cars ( Log Out /  Moreover, what makes consumers loyal to Nike brand? Under Armour was not far behind, with a 112 Social Currency … Objectives of Consumer Behaviour Analysis The objectives of consumer behaviour analysis are mostly consumer researches are undertaken to find out the attitudes of the consumer about a product. Apply each of the concepts featured in the section describing the development of the marketing concept to manufacturing and marketing high-definition TVs. 4- Beliefs and Attitudes. Looks like you’ve clipped this slide to already. Aim of the Research Work The aim of the theory is to find out the factors that are controlling the adolescence while purchasing sports shoes. Factors Influencing Consumer Behaviour 4. Classic. Marketing Research Project NIKE's Consumer Direct Offense, its strategy to revive growth particularly in the North America market where sales just fell 3% in 1Q2018, may be jeopardizing its long term prospects by … It’s safe to say Nike’s at the top of its game right now. RESEARCH OBJECTIVES To study the tastes, preferences, and buying behavior of consumers in case of footwear of Nike. (Marketing Mix of Nike 2017) Product The prime groupings of the products proposed by Nike contain footwear, apparels, sports tools and others (Marketing Mix, 2017). Types of Decision Process 7. To identify research trends and gaps of childhood obesity research, we reviewed MEDLINE publications from January 2011 to May 2012 and qualitatively analyzed the major domains and themes of research … Research shows that the European footwear market is the second biggest in the world in terms of purchase power (CBI, 2010). In addition to AI-based individualized features on the Nike app, the Nike Fit app is dominating customer service in the footwear industry, snapping a picture of customer’s feet using their phone to get perfect shoe size for every style of Nike shoes. DECLARATION I hereby declare that this Project Report titled “Marketing Research Project on Consumer Behaviour towards Nike footwear” submitted to the Department of Business Studies, Keshav Mahavidyalaya (Delhi University) is a record of original work done by me under the guidance of Ms Kangan Jain. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. Slogans and headlines that Nike uses include victory, freedom, change, adapt and such words that gives customers the sense to Just Do It. You can write a book review and share your experiences. Another marketing challenge faced by Nike is that with the change in generation, the company was not able to carry forward its image of best sports shoes brand. Brand Managment: Nike; Building A Global Brand Case Analysis Ahmed Coucha, MBA, MSc. behaviour with various strategies that would make them loyal to one brand. 1. I was very favourable towards Nike … Childhood obesity is a global health issue. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. consumer’s behavior towards buying of different branded shoes and Nike sports shoe. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. The main … Clipping is a handy way to collect important slides you want to go back to later. Submitted by:Submitted to: Classic; Flipcard; ... -There is a possible relationship between respondents’ ‘important factors’ when choosing to purchase sports shoes and how much they are prepared to pay. If you continue browsing the site, you agree to the use of cookies on this website. If you continue browsing the site, you agree to the use of cookies on this website. ... models, literature and theory of consumer behavior; finally, I analyzed and concluded with research based on questionnaire of Nike shoes and case studies of Nike sports shoes at Halmstad University. This report may pressure on the information gathered from early stages of buying the sports shoes. Consumers enjoy running in Nike Shoes… In Turkey, in 2000, the shoes … Each athlete gives customers the feeling that they are the best in their fields, so you can also do it, you can wear the same shoes with the basketball player you admire. See our Privacy Policy and User Agreement for details. ( Log Out /  Family Role Structure and Buying Behaviour/Buying Roles 5. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. This study particularly examines the intrinsic motive, self-concept, as the antecedent element of consumer attitudes, purchase intention, and brand loyalty. purchasing decisions and behavior towards the Nike products. Sofia knows that social forces affect consumer's attitudes, beliefs, lifestyle, and ultimately consumption behavior. Marketing research project on nike shoes Rohit Kumar. revenue against cost and other financialanalysis.Nike indulges into research analysis of consumer markets as well as competitor’sanalysis and thus understanding the consumer behavior and their buying pattern.Nike does extensive research … Brand Managment: Nike; Building A Global Brand Case Analysis Ahmed Coucha, MBA, MSc. Keshav Mahavidyalaya KUNAL MADAANMs. Beliefs of becoming a motivated healthy person are accomplished. In industries like fashion or food personal opinions are especially powerful. Business Studies). Nike sells more than a pair of shoes or equipment, it sells a story, a lifestyle and defiantly an inspiration! Whether you've loved the book or not, if you give your honest and … Consumer behavior can also be influenced by personal factors, likes, dislikes, priorities, morals, and values. Nike sells more than a pair of shoes or equipment, it sells a story, a lifestyle and defiantly an inspiration! According to Puma's research, at least half of online consumers are multichannel shoppers, meaning that they go both online and in stores to make purchasing decisions, says Remi Carlioz, Puma's newly installed senior head of digital marketing. (Department of This report will also help you to learn about:- 1. MARKETING Project Topics and Materials in Nigeria.Chapters 1-5 Final Year Research Project Topics | Download Free Projects | Final Year Research Project Topics and Materials, Hire a Research Writer, Download Economics, Education, Accounting, Philosophy, Computer Science, Business Administration, Engineering, ATTENTION: Below are Marketing Project Topics with available Chapters 1-5. Nike footwear Marketing Research Project On Consumer Behaviour towards Nike footwear Submitted by: Submitted to: KUNAL MADAAN Ms. Kangan Jain Bachelors of Business Studies (Department of Keshav Mahavidyalaya Business Studies) University Of Delhi … 2087 views, 0 comments, Last Update: Sep 3, 2014. In a study published in April 2011 issue of the "Journal of Consumer Research," authors Itamar Simonson of Stanford University and Aner Sela of the University of Florida, Gainesville, concluded that "heritable and other hard-wired inherent preference components play a key role in behavior and deserve much more attention in marketing and decision-making research." Models […] The second marketing challenge faced by Nike is that initially the celebrity endorsement worked wonders for Nike, but since the 1990s, star selection has been less than perfect. Greatly influenced by their preferences affect consumer 's attitudes, beliefs, lifestyle, and ultimately consumption behavior ads to! Case analysis Ahmed Coucha, MBA, MSc views, 0 comments, Last Update Sep. Behaviour in ergonomic footwear company wants to launch this new line in the UK -- England,,. Purchase intention, and Northern Ireland site, you are commenting using your Google account data to ads. 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