To examine the customer behavior and customer satisfaction with reference to buying food online in Manipal. Huseynov and Yıldırım (2014) emphasized that the lack of physical interaction tends to be the critical impediment in online retail sales followed by the privacy of individual information and security of financial transactions over the Internet. Preference for product/service for online shopping. endstream endobj 16 0 obj <>>> endobj 17 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Shading<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 515.906 756.85]/Type/Page>> endobj 18 0 obj <> endobj 19 0 obj <> endobj 20 0 obj <> endobj 21 0 obj <> endobj 22 0 obj <> endobj 23 0 obj <>stream online consumer behaviour. We also asked respondents if there is any disliking factor that impedes them from deciding doing online shopping. Register to receive personalised research and resources by email, Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh, Department of Management Information Systems (MIS), University of Dhaka, Dhaka, Bangladesh, Department of Management Information Systems (MIS), School of Business Independent University, Dhaka, Bangladesh, Department of Business Administration Faculty of Business and Economics, East West University, Dhaka, Bangladesh, Department of Business Administration, Bangladesh University, Dhaka, Bangladesh, Independent Researcher, Dhaka, Bangladesh, Consumer attitudes towards online shopping, The impact of social networks on consumers’ behaviors background of the study, Internet-subscribers-Bangladesh-April-2018, Literature-derived reference models for the adoption of online shopping, Influencing the online consumer’s behavior: The web experience, Consumer perceptions of online shopping environments, Online shopping worth Tk7,184cr each year, Worldwide retail ecommerce sales will reach $1.915 trillion this year, Factors affecting internet banking adoption among young adults: Evidence from Malaysia, Factors influencing consumers’ online shopping in China, A study of the impact of social media on consumers, Purchase intention of foreign products: A study on Bangladeshi consumer perspective, An Empirical Investigation on the adoption of e-Commerce in Bangladesh, Internet users’ attitudes toward business-to-consumer online shopping: A survey, A look into e-commerce trends and companies in Bangladesh, Kaymu releases research on online shopping, (30 July), Top 10 benefits of online shopping that make your life easy. trailer They do online shopping because it saves time, offers home delivery, provides ease in shopping and offers more variety of products for apparels, accessories, and ticketing than that of brick and mortar stores. online apparel shopping behavior. ... consumers read online reviews "to determine whether a local business is a good ... Review of Literature: 2) H2: Consumer buying behavior has significant influenced consumer satisfaction. Both male and female respondents have the same attitude towards liking factor of online shopping. Studying these unique characteristics of online shopping and consumer behavior of online shoppers would benefit the tech-entrepreneurs and policymakers to craft their strategies properly for the market. In the twenty-first century, trade and commerce have been so diversified that multichannel has taken place and online shopping has increased significantly throughout the world (Johnson, Gustafsson, Andreassen, Lervik, & Cha, 2001). CONSUMER BEHAVIOR TOWARDS ELECTRONIC PRODUCTS IN ONLINE SHOPPING SUBMITTED TO: SCHOOL OF MANAGEMENT, ... Review of Literature 3-9 6. Buying Behaviour with respect to online shopping was studied by past recorded data from a comprehensive literature review. Most of the consumers believe that the payment system for online shopping is not secured. A Google research paper titled “Research Insight: Emerging Trend as Bangladesh goes Digital” found that 22% of the countries total Internet users shop online and spend Tk 7594.10 annually on an average (Dhaka Tribune, 2015). This study will use a literature review approach whereby, credible published work will be analysed for purposes of giving the researcher a clear perspective of the various factors that affect consumer behaviour in e-commerce. About 41.88% of the respondents have less than 0–1 years’ experience of online shopping, 36.25% of them have 1–2 years’ experiences, 14.37% of them have 2–3 years’ experiences and 7.5% of the respondents have experiences in online shopping for more than 3 years. 0000010006 00000 n Although different jurisdiction has different laws concerning consumer privacy and different level of enforcement still online shopping causes privacy concern, It is easy to compare the best price of an item online, but it is not so easy to identify the total cost (including additional fees, shipping, tax, etc.) People also read lists articles that other readers of this article have read. Chang, Cheung, and Lai (2005) studied categories of variables, which drive online shopping activity. During that period, there were some e-commerce websites, but there was no system for an online transaction (Mahmood, 2015). (2012), where the online shoppers mostly prefer to pay through credit or debit cards. Day-by-day taste, preference and choices are varying regarding different factors such as the Internet emergence. After analyzing data, we found that half of the respondents are satisfied with their overall online shopping experience. In this paper, the authors attempt to analyze the characteristics of buying behavior of online shoppers. 0000002345 00000 n 0000007397 00000 n 20,001–30,000, and 16.88% of the interviewees have more than Tk. Research Objectives 0–10,000 categories, 15.62% respondents’ monthly income was into Tk. Reasons for choosing online shopping. It also provides a support that helps researchers understand the drivers of consumers’ attitude and goal to shop on the Inter- net, and consumers’ perceptions regarding ease of use and usefulness. To provide a coherent picture of the roles they play in this context, we propose an integrative framework based on the stimulus–organism–response model and the five-stage consumer decision-making process. 0000005376 00000 n The specific objectives of the research included: 1. Dan J Kim et. Initially, Coronavirus's influence on consumer buying behaviour, towards brands and online tools was largely unknown. The growth rate of e-commerce was prolonged in Bangladesh from 2000 to 2008. Although both government and private sectors have put in much efforts to prosper the virtual shopping platform, traditional store remains as the instinctive choice for majority of consumers. To elevate the touch and feel concern, managers can send alternative products to the customer to choose from options and pay after they prefer one. This study classifies the main ingredients of the online experience or web experience as being: The impact of social networks on consumers’ behaviors, A significant correlation between customers’ interaction with UGC and customers’ buying behavior, Online shopper behavior: influences of online shopping decision. Online shopping has unique characteristics. Figure 8. Related Literature Review Of Consumer Decision Making: Consumer Behavior 2636 Words | 11 Pages. Also, businesses have to have adequate presence and participation in the cyber world. h�b```b`�`e`g`��f`@ 6 da��%��MH���Z��`R��_����� 0000050296 00000 n 0000006902 00000 n We have targeted 200 respondents belong to different age-group, student, service holder, business person and the homemaker with various experience in online shopping for a personal interview and 179 participated in the survey resulting in 90% response rate. consumer behaviour of online grocery shopping. R. ESEARCH METHODOLOGY . 2 Literature review and hypotheses 19 2.1 Understanding online purchasing behaviour of energy-related products 19 2.1.1 The Theory of Planned Behaviour 20 Attitude towards behaviour 21 Norms 21 Perceived control 21 2.1.2 The role of energy information 22 2.1.3 Marketing-mix elements 22 3. Additionally, website advertisement, friends and family members are the primary sources of online shopping information for the online consumer. 2. (see Figure 5). It is a standard curve. Those designs are paramount to the marketer as they can explain and predict consumer purchase behavior. In case of occupation, 46.88% of them were students, 28.13% of them were service holders, 13.12% was homemakers, and the rest of them were doing business (see Figure 2). Observing the popularity, foreign investors are coming to the Bangladeshi market, for example, recently Chinese giant Alibaba group bought daraz.com and bKash – a mobile payment system to operate in Bangladesh (Ovi, 2018). A STUDY ON ONLINE SHOPPING BEHAVIOR FOR APPAREL: LITERATURE REVIEW Prof. Mahalaxmi K. R.1, Nagamanikandan P.2 1Assistant Professor, Department of Management Studies, 2Final Year MBA, Department of Management Studies, Anna University – BIT Campus, Trichy - 620024 It is found that the trust-antecedent “perceived risk” and the technology-antecedent “perceived ease-of-use” directly influenced the attitude towards purchasing online, Heijden, Van Der, Verhagen, and Creemers (, An empirical investigation on the adoption of e-Commerce in Bangladesh, The findings of the study show that all the four constructs, namely, computer self-efficacy, perceived credibility, perceived usefulness and perceived ease of use have a significant effect on the adoption of e-commerce. Internet is the rapidest growing media during the past decade. Dipti jain et. Now people have multiple options to choose their products and services while they are shopping through an online platform. 1. On the contrary, Lee and Lin (2005) found shopping enjoyment can increase the intent of new customers but does not influence customers to return. 57% of consumers prefer to shop online, 31% of consumers prefer visiting the physical shop, while 12% of consumers said both ways are the same for them. Analysing the process … Inability to touch and feel the product or trust is still the primary disliking factor about online shopping, or we can say the primary barrier to online shopping which confirms the study of Chen and Barnes (2007), Heijden et al. 0000009704 00000 n 0000005411 00000 n Online shopping indicates electronic commerce to buy products or services directly from the seller through the Internet. (2013) and Hoque et al. 0000004254 00000 n For this study, we reviewed the research papers published from 2002 to 2015, where the change in factors can be easily comprehended. Therefore, trust and perceived benefits seem to be the critical conjectures of consumer behavior toward online shopping (Al-Debei, Akroush, & Ashouri, 2015; Hajli, 2014). Therefore, the Figure 9. 0000003663 00000 n The literatures so far reviewed relates ... Shopping Enjoyment, and Shopping Involvement on consumer Patronage Behavior Towards an Online Retailer", Journal of Retailing and Consumer Services, Vol. Abstract- This study helps to inquest the factors which affect the buying behavior of consumers towards foreign and domestic branded apparels. Thus, online shopping helps to overcome the geographical limitation of buying, There is no need to move somewhere for online shopping, so there is no need for a vehicle. 0000038369 00000 n Publicity through various websites (primarily Facebook) will be more beneficial for organizations to promote their online shopping sites and products. ��K� ���E Literature Review 2.1. Many consumers want to avoid spam and telemarketing which could be from supplying contact information to an online merchant. Many researchers have been made various studies on the online and offline consumer buying behavior and find out the factors influencing consumer buying behavior. Thus can save his time, Online shopping saves energy because someone does not need to go to a physical store by wasting his energy on shopping, It is effortless and straightforward to conduct a price comparison from one online shopping site to another. The survey reveals that consumers shop online to save time, and for available varieties of products and services. Although e-Commerce operation first started in late 90s to deliver gifts to Bangladeshi friends and family members by NRBs (Mohiuddin, 2014), the first real local e-commerce or m-commerce operation was launched by CellBazaar.com in 2006 through WAP service accessed only by mobile phones (Zainudeen, Samarajiva, & Sivapragasam, 2011). Consumer perception towards online shopping 1. 0000025596 00000 n Need of the Study 9 7. Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior. The second category is a website and product features which are risk reduction measures, site features, and product characteristics; and the last group is consumer characteristics. Prashant Singh(2014) in his article “Consumer‟s Buying Behaviour towards Online Shopping A case study of Flipkart.Com user‟s in Lucknow City” published in Abhinav stated that future of e-retailers in India looking very bright. 0000006511 00000 n �C��R�!FG!�m�����̰�Fqy�*n�`~���yk�� /m�z�g�>�}���P巣IB2�.SƱ }u ���)��W;� It is evident that the frequency of shopping is increasing when they become more experienced in online shopping. The impossibility of product testing, ... some points who affect the consumer’s behavior about online shopping but overall in the next 5 to 10 years the online … 76.25% of the respondents are doing transaction by cash on delivery facility whereas 15.62% of the interviewees is paying through a debit card. For more succinct understanding, Table 1 summarizes the previous study results on online shopping followed by advantages of online shopping (Table 2) and disadvantages of online shopping (Table 3). �D���;��~~�i��fmn8�'��X�}�…f[�)�~ow�:��֟��aTRR*�ii�b��J��W#(f`�d��aW�r��!��dja�dc�d�!����"�� �XB��p�‘����Ң���i��W�0Μ%�֦'�Cڌ���t)d�c� �A� �ь����H�% 0000005351 00000 n Hardly few people knew about those sites for the high cost of Internet, telephone connections, few credit card holders (Hasan, 2014) and lower penetration rate. This result confirms the findings of Hajli (2014) and Alsubagh (2015). The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. Consequently, online consumer behavior (user action during searching, buying, using products) became a contemporary research area for an increasing number of researchers to understand this unique nature of online shopping. Chitra Sharma, “Consumer buying behaviour towards online shopping – A Review of literature”, Indian journal of applied research, Volume (5), Issue : 4, April 2015, ISSN - 2249-555X. 39.13% of 2–3 years’ experienced online shopper are occasional customers, and 30.43% of the respondents are monthly and fortnightly online shopper. 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