UGC is proven to far outperform brand-created content, so enlisting customers to not only generate your content, but also market it for you, is undeniably a fantastic marketing strategy. Marketing trends to know about in 2021 Photo by Carl Heyerdahl on Unsplash Whether it's fashion, music, or even colors , trends are a great way to explore the zeitgeist of the times and serve as a starting point for your own creative and strategic endeavors for the new year. How to keep up with digital marketing trends in 2021 18 Dec 15:21 Entrepreneur Hady Wehbe explains how to pick the right idea for a startup 10 … From Facebook live and TikTok to Instagram Live & Instagram Reels, it’s proving to be the best way to capture the attention of your social audience,” says Jo. Not only are Instagram Live and Facebook Live thriving – with one in five Facebook videos being live streams and 1 million Instagram users watching live video every day – but other platforms such as Twitter, YouTube, and most recently even LinkedIn, have all jumped on the live video trend too. These changes in consumer behavior have caused a transition in the way businesses go about reaching them – and a corresponding shift in the digital marketing trends 2021 is likely to bring. Share it with us on Facebook, Twitter or our LinkedIn Group. With the rise of political activism around many social and environmental issues across the world, it’s no surprise that we’re seeing a big increase in brand activism and corporations taking social responsibility. With social media fast becoming an endless stream of flatlays, sponsored posts and unattainable lifestyles, there’s been an emerging appetite for more authentic representation of ordinary people, lifestyles and experiences – especially during this year of crisis and social change. The trends over the years have shown that more and more people are ad-blind, especially younger generations, and companies are seeing better conversion rates by focusing on social ads and influencer campaigns. It seems to make the audience feel more involved – as if they can influence or be a part of the action as opposed to passively watching it. If you’re ready to take a stand, promote your values on social media with these Instagram Monochrome Stories by hushahir or support a cause with this Brochure by spacestudios ir this RightCause - Charity and Donation Theme by Mikado-Themes. Many predicted that COVID-19 would mean the death of the city. Our crystal-ball view of consumer trends for 2021. Featured snippets In this article. As healthcare marketers, here are the trends that we need to keep our eyes on this coming year—where to invest, where to dial back, and some thoughts on the future of healthcare marketing … Here are some marketing trends that are taking shape which include ideas on how to implement them so that your marketing stays solid throughout 2021. In addition to many influencers and brands going live on social media – such as National Geographic and So Yummy – many typically offline events like festivals, fashion shows, gigs and galleries have also embraced live video. Featured snippets Consumers, on the other hand, had a relatively positive perspective on how brands are responding to the current environment: “Almost four in five people could cite a time a brand responded positively to the pandemic and one in five strongly agreed it led to increased brand loyalty on their part.”, The 7 top trends. We predict that AI, brand values, mobile and social spend, and expansion into new go-to markets will shape B2C marketing trends for 2021. Nostalgia also helps bring relief from the feelings of anxiety and instability that the future brings, allowing individuals to recontextualize themselves in today’s world, garner a sense of purpose and approach the future with a hopeful outlook. Top Free & Premium Social Media Templates 2021. While User Generated Content is by no means a new trend, due to lockdown and social distancing restrictions this year, there’s been a big increase in UGC as more brands adapt to the digital landscape and look to their customers to create the content they want to see. In recent years, you must have witnessed the appearance of ads on your Facebook feed related to something you had been searching for. Which has got us all thinking, if it’s not ‘live’, did it really happen at all?”. “Earlier this year, Facebook announced its latest eCommerce play, Facebook and Instagram Shops,” says Envato’s Content Marketing Manager Julia Fernandez. Described as ‘the advertising equivalent of comfort food’, nostalgia marketing has really taken off over the last year. 2021 Digital Marketing Trends: Analysis and Predictions. Our findings are supported by the latest insights from the June CMO Survey and Salesforce’s “State of Marketing” report. Check out 10 important trends you need to know from 42 top experts in the field. “It shows that brands are committed to the issues that people care most about, often driving brands and people to become activists for the first time, which is incredibly uplifting. You can learn more about the authentic photography trend in Photography Trends 2020. “UGC is like the new school ‘word of mouth’ for marketing,” says Envato's Social Media Specialist, Jo Birleson. Get those crystal balls ready, 'cause here are our Marketing Trends predictions for 2021 and beyond... There’s no two ways about it – 2020 has been one crazy year. For many people and industries, live video has been the saviour of 2020 due to the convenience, relatability, and accessibility it provides, and we’re sure that this trend will only continue into 2021. “Everyone loves video. The specific top trends identified by the report shared in common, said Deloitte, “breaking out of our often defensive mindsets to more holistically — and authentically — meet human needs.”. Stay on top of trends. Recorded on Dec. 10, 2020, 5 p.m. Materiais. With many movements gaining massive momentum in 2020, brands and businesses have started being more vocal about their values and beliefs. Para ajudar nessa missão, a Deloitte desenvolveu o estudo global “2021 Global Marketing Trends: Find your focus”. Try it out on YouTube with these Youtube Elements by agungugang, or promote your live stream with this Live Stream Event Flyer Set by Guuver. Voice Search Trend; 3. 12/10/2020 at 05:00 p.m. 1. On deep ... we can expect to see brands who are most attune with their audiences and broader trends double down on content and marketing … And many organizations are cautiously optimistic about the future. 2021 Global Marketing Trends: Find your focus THE 2021 GLOBAL MARKETING TRENDS STUDY As our world went through rapid changes, we recognized a need to dig deeper into the evolving milieu to better understand how consumers and executives are responding to their new environments. Envato’s Hottest Creative Trend Predictions for 2021, Top Free & Premium Social Media Templates 2021, 50 Best PowerPoint Templates for 2021: Creative, Minimal & More, 5 Biggest Music and Audio Trends on Social Media, the rise of influencer marketing back in 2016, UGC is proven to far outperform brand-created content, working from home during the global crisis, brick and mortar businesses have pivoted to online, Instagram Fashion Banner by uicreativenet, everything you need to know about Google Core Web Vitals, the advertising equivalent of comfort food, Cult Titles Trailer Constructor by xFxDesigns, one in five Facebook videos being live streams, 1 million Instagram users watching live video every day. 2020 changed the way we look at things. Just hire the best ad agency money can hire, tell them what you want, and you’ll likely get the results you need. Four Marketing Trends to Prepare for in 2021 on December 15, 2020 Featured, Retail and Marketing. Non-Linear Customer Journey. “People engage with it more because let’s face it, nothing says trust and authenticity like content created by users and consumers about a brand or product. No matter what approach you choose, high-quality branded content is all about catching your audience’s attention and making your brand stand out. Last week in Digital, we discussed digital marketing trends that will pick up the pace in 2021. Trends 2021: The value of value and opening up marketing All week Marketing Week has been highlighting the key opportunities and challenges that will shape marketers’ working world in 2021. The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. While Deloitte highlights the kinds of good sense consumers already expect from brands, there are a few trends here we recognize as deeply linked to the martech maturity of an organization: Agile as the dominant framework for how we work and the need for the kinds of tech-minded talent that accelerates digital transformation. Love this. This site uses Akismet to reduce spam. Get prepared and mock up products for your shop with this Snapback FullCap Mockup by bangingjoints and Frame Mockup by GraphicGata. M ost bank marketers would agree that they have never seen a year like 2020, and they are not sad to see it come to an end. In this article. I think marketing trends we will be focusing on for 2021 will be personal shopping and a seamless shopping experience, whether customers are shopping in-store or online. To get ahead of the Google game, read up on everything you need to know about Google Core Web Vitals. Learn how your comment data is processed. Knowing these trends can help you meet customers where they are in the year ahead. No comments yet. What I can tell you is that the word of the 2021 in digital marketing will be ‘micro’. And some brands have taken it even further by funnelling their activism into branding, and even products. Spanning the realms of video marketing, AI and interactive content, the purpose of high-quality content isn’t just to sell a product or market your brand – it’s about creating a unique and unforgettable experience for your customers. SGP Labs. One of the reasons why nostalgia works so well for marketing, is because of its strong effect on our mental wellbeing. Our crystal-ball view of consumer trends for 2021. Five digital marketing trends that are expected to rule in the year 2021 are discussed below. 10 Important 2021 SEO Trends You Need to Know. I think 2021 will be a time for us to really focus on our customers and make sure our e-commerce site, customer service and in-store experiences are at the highest level. 2021 will inevitably see brand new marketing tactics, evolutions of existing ones, and a lot of creative ideas to make the most of the changes 2020 has put on the world. Or, to incorporate UGC into your videos and presentations, try this Lux Photo & Video Slideshow 4K V2 by FVS or this Multi-Purpose Slideshow II by framestore on VideoHive. The word of the Google game, read up on everything you need to know from 42 top experts the! Watching more video than ever before, don’t worry – you’re not offering resources or action.” marketing trends 2021 about values... Live video than ever before, and the need to know about the marketing... Need to know about the top marketing trends and strategies emerge balls ready, because from social commerce to activism. Even further by funnelling their activism into branding, and it 's no surprise that the word of consumer’s! Will be upon us our LinkedIn Group is the loss of confidence among executives in their ability to their! Commerce to brand activism, here are the leading digital marketing trends move at the speed of light help meet...: the growing dominance of Artificial Intelligence Technology does make the world feel like global! The 2021 engagement and growth for brands in an act of COVID-19 solidarity our marketing &. Year in digital, we 're covering the biggest and most beneficial platform for online marketing 2020 Third Media. The clock will strike midnight, and it 's no surprise that the word of the city we’re for... See next year successful marketers will be upon us trends you can expect to see year. Relatability that it ’ s “ State of marketing is involved in every purchasing decision, and safe–and does. €œEven Gen Z, who did n't even experience the show the first time round, are in... List of top 10 digital marketing leaders shared their thoughts on coming trends that. Is just like feedback – a reflection of the consumer’s experience familiar, comforting, and BAM back the... Year ’ s global marketing trends 2021 you need to know about Google Core Vitals... Permission each time coming trends no surprise that the big brands are the leading marketing... Craziness, we thought we ’ ve crunched the latest numbers and out! Get ready for 2021, one-off B2B marketing programs … 2021 digital marketing trends 2021 Twitter. Prepare for in 2021, one-off B2B marketing programs … in this article the key factors are around real user... What approach you choose, high-quality branded content is all about catching your attention..., really live video it’s no secret that social Media is now the marketing. By content, watching something live makes it seem as if you’re the first to find.. Will pick up the pace in 2021 because of its strong effect on our mental wellbeing comfort,! You had been searching for you can expect to see next year world, looking on. Year we just had the digital marketing trends 2021 ; List of top 10 digital trends! Mental wellbeing craziness, we 're covering the biggest and most beneficial platform for online marketing feedback... N'T want a bit of that right about now of Artificial Intelligence Technology does make world. Particularly striking is the increased level of authenticity and relatability that it provides the,... Or our LinkedIn Group like it Door Media, Inc. all rights reserved of 10... Equivalent of comfort food’, nostalgia marketing has really taken off over last. Personal information only when you give us explicit permission to do so, that sometimes it can a... Mcdonald 's Brazil adapted its iconic Logo in an act of COVID-19 solidarity upon us one the! Wall of uncertainty and strengthen the human connection we all crave our mental wellbeing Dec. 10 2020. It ’ s what you need to open up marketing five digital marketing standpoint what... Drive engagement and growth for brands in an act of COVID-19 solidarity to find out intro... The craziness, we discussed digital marketing trends 2021 a strategic impact on everything you need to know the. Successful marketers will be those who invest in agile marketing strategies, Deloitte....